Eternal Sunshine of the Spotless Mind


Eternal Sunshine of
the Spotless Mind

Great CEOs see the benefit of being understood.

- Harvard Business Review

Behavioral Economics

Progress – A Little Often Leads to A Lot

By Rick Leander | November 29, 2018
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Behavioral Economics Framing

How You Say It Really Matters!

By Rick Leander | September 25, 2018
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Credit Unions Behavioral Economics

Its Important to KFCU. Will It Be Important to You as Well?

By Rick Leander | September 6, 2018

We held our inaugural Understanding Behavioral Economics (BE) workshop for credit unions, in partnership with Callahan and Associates (read more…

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Tax Refund Debt Credit Union

Use Tax Refunds to Reduce Debt

By Rick Leander | August 16, 2018

The Federal Reserve reported household debt reached a new all-time high of $13.21 trillion in the first quarter of 2018.…

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Doing Great Things with Tax Refunds

By Rick Leander | August 9, 2018

A member came into our client’s financial center in tears.  Her 15 year-old car, which she used for commuting to…

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credit unions tax refunds

Paycheck to Paycheck – Use Tax Refunds to Break the Cycle

By Rick Leander | August 2, 2018

Todd’s story is not unique: a weather catastrophe has ruined his car and caused him to lose prized possessions;  the…

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Credit Unions Tax Refunds Behavioral Economics

Growing Deposits with Tax Refunds

By Rick Leander | July 26, 2018

Loan growth is picking up and many credit unions are, for the first time in a number of years, dusting…

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member tax refund

Rethinking Tax Refunds

By Rick Leander | July 19, 2018

Did you know the tax refund check is the largest income “windfall” for many households?  Every spring this money shows…

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Behavioral Economics At Work

Behavioral Economics at Work

By Rick Leander | June 28, 2018

If you want to encourage smart behaviors, make the smart thing easy to do.  That is one of the messages…

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Credit Unions Behavioral Economics

Connected Credit Unions

By Rick Leander | June 14, 2018

We just returned impressed from a 1 ½ day behavioral economics workshop co-sponsored by our friends at Callahan & Associates.…

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