Eternal Sunshine of the Spotless Mind


Eternal Sunshine of
the Spotless Mind

Great CEOs see the benefit of being understood.

- Harvard Business Review

Behavioral Economics

You’re Using Behavioral Economics – And You Don’t Know It.

By Rick Leander | December 28, 2017

Recently we had an interaction with a credit union executive who was bothered by the notion of using behavioral economics…

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We’re Not Perfect

By Rick Leander | December 14, 2017

We’re not perfect.   It wasn’t a surprise to us either, but we do feel a little dazed that we…

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A Simple Way to Help Consumers Reduce Debt

By Rick Leander | October 2, 2017

The Federal Reserve reported household debt reached a new all time high of $12.7 trillion in the first quarter of…

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savings credit unions

No Paycheck, No Savings, No Options.

By Rick Leander | September 21, 2017

Todd’s story is not unique: due to the weather catastrophe, his car is ruined, prized possessions lost, the clothes on…

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My Car Just Broke Down, Now What?

By Rick Leander | September 14, 2017

A member came into our financial center in tears.  Her 15 year old car, which she used for commuting to…

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Behavioral Economics Testing

The Importance of Testing (or are you sure that worked?)

By Rick Leander | August 31, 2017

A long, long time ago, in a financial institution far, far away I worked closely with my team to roll…

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Behavioral Economics Defaults

The Power of Defaults

By Rick Leander | August 17, 2017

Being still and doing nothing are two very different things.  The chart below shows the percent of drivers enrolled in…

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Great CEO's See the Importance of Being Understood

Great CEOs See the Importance of Being Understood

By Rick Leander | August 9, 2017

“Fly the Friendly Skies” – United Airlines This clear and straightforward line seems to do exactly what it is supposed…

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