Do you know about System 1 vs System 2 thinking? Do you understand how retailers are using anchoring to encourage you to buy stuff? Is decoy pricing steering you toward larger purchases? Isn’t it time to get smarter?
Fortune 500 companies, like P&G, IBM, Visa, Google, PepsiCo and American Express have insight teams applying behavioral economics (BE) to improve their business results. Most governments in the developed world have set up BE systems and tools to leverage this emerging science. Many smaller companies are embracing BE to advance and grow. Do you really want to be the odd one out?
You’ve struggled to determine why consumers are not embracing your new product rollout or are failing to respond as you expected to your new messaging. Behavioral economics provides answers to those conundrums. Don’t you want to understand?
You’ve seen the news: Richard Thaler, one of the founders of behavioral economics, just won the Nobel Prize in Economics. You don’t want to be the only one at the next dinner party without a clue as to what all the fuss is about. Trust us, you really want to know what all the fuss is about!