Not Sure You Understand?
the science!

The Science  

Do you know about System 1 vs System 2 thinking?  Do you understand how retailers are using anchoring to encourage you to buy stuff?  Is decoy pricing steering you toward larger purchases?  Isn’t it time to get smarter?


Fortune 500 companies, like P&G, IBM, Visa, Google, PepsiCo and American Express have insight teams applying behavioral economics (BE) to improve their business results.  Most governments in the developed world have set up BE  systems and tools to leverage this emerging science.  Many smaller companies are embracing BE to advance and grow.  Do you really want to be the odd one out?

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You’ve struggled to determine why consumers are not embracing your new product rollout or are failing to respond as you expected to your new messaging. Behavioral economics provides answers to those conundrums. Don’t you want to understand?


You’ve seen the news: Richard Thaler, one of the founders of behavioral economics, just won the Nobel Prize in Economics. You don’t want to be the only one at the next dinner party without a clue as to what all the fuss is about.  Trust us, you really want to know what all the fuss is about!


What do I get for my $695?

An engaging and actionable introduction into the world of behavioral economics. You will:

  • Learn about the supposedly irrelevant factors that influence the way people analyze choices and make decisions.
  • Learn how to use friction, loss aversion, entitlement, anchoring, framing and a host of other factors to better connect with your consumers.
  • Depart with a tools, tips and techniques to analyze the issues and opportunities to improve your business results.

Who should attend:

Anyone with responsibility for the consumer experience will benefit from this workshop. Specifically:

  • Strategy and innovation
  • Marketing and communication
  • Product management
  • Digital channels
  • Operations