Not What You Think


Not What You Think

Behavioral economics tells us we’re often not rational in our decision making process. Our irrational behaviors are neither random nor senseless. They are systematic and predictable.

- Dan Ariely


Behavioral economics is a fascinating, fast-paced topic that applies to just about every aspect of life, especially since we all make hundreds of decisions each day.  Below are links to some of the interesting connections we follow.

brain with thoughts

Behavioral Economics Websites

Center for Advanced Hindsight

Center For Advanced Hindsight

The Center for Advanced Hindsight is Dan Ariely’s behavioral economics lab at Duke University, an affiliate of the Social Science Research Institute. Learn More.

The Dishonesty Project Logo

From plagiarism, to infidelity, to financial fraud, dishonesty seems to be a universal part of the world we live in.  
Learn More.

Behavioral Economics Books

Predictably Irrational - by Dan Ariely


In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Learn More.

Nudge by Richard Thaler and Cass Sunstein

NUDGE – by Richard Thaler and Cass Sunstein

Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes . . . Learn More.

Thinking Fast and Slow Book

THINKING FAST AND SLOW - by Daniel Kahneman

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. Learn More.

MisBehaving by Richard Thaler

MISBEHAVING – by Richard Thaler

Misbehaving is an arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth―and change the way we think about economics, ourselves, and our world. Learn More.

Behavioral Economics Blogs

BE_medium_720x120 is the official home of the Behavioral Economics Guide. Learn More.

The Decision Lab

The Decision Lab is a behavioral design think tank. We aim to leverage behavioral science and digital innovation in order to solve pressing problems in policy, social justice, and business. Learn More.

The Behavioral Insights Team Logo

The Behavioural Insights Team (BIT) is a social purpose company. We are jointly owned by the UK Government; Nesta (the innovation charity); and our employees.
Learn More.

Krishna Srinivasan


Krishna Srinivasan's blog where you can find interesting articles that draw from research on Game Theory and Behavioural Economics. Learn More.

Our Favorite Scientists

Dan Ariely Photo


Dan Ariely researches behavioral economics and describes it in plain language. Learn More.

Richard H. Thaler

Richard H. Thaler

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. Learn More.

Daniel Kahneman


Daniel Kahneman was awarded the Nobel Prize in Economic Sciences in 2002 for his pioneering work integrating insights from psychological research into economic science, especially concerning human judgment and decision-making under uncertainty. Learn More.

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