because real,true,pure,ideal,viable,quality,dynamic,powerful,authentic,integrated,worthwhile,meaningful,real,true,pure,ideal,viable,quality,dynamic,powerful,authentic,integrated,worthwhile,meaningful,real,true,pure,ideal,viable,quality,dynamic,powerful,authentic,integrated,worthwhile,meaningful, connections start with #beingunderstood

Understood Connections

because real,true,pure,ideal,viable,quality,dynamic,powerful,authentic,integrated,worthwhile,meaningful,real,true,pure,ideal,viable,quality,dynamic,powerful,authentic,integrated,worthwhile,meaningful,real,true,pure,ideal,viable,quality,dynamic,powerful,authentic,integrated,worthwhile,meaningful, connections start with

#beingunderstood

Understood Conections and Behavioral Economics
Understood Connections: A behavioral insights consultancy

We Make Connections

Understood Conections and Behavioral Economics
Understood Connections: A behavioral insights consultancy

We Make Connections

“Smartly leveraging behavioral economics to reshape how companies go to market so that everyone is understood.”

Rick Leander

Co-Founder and Development Director

We do interesting work with interesting companies.

Michele Wille

Co-Founder and Creative Director

Every company has a story; let’s tell yours.

What Workshop Attendees Are Saying

Our BE workshops are powerful, engaging, informative and game changing for your business. But don't just take it from us . . . listen to what our BE workshop students are saying.

If you are wanting to better connect and understand your clients, you want this workshop! Excellent information with examples of how to use it makes the content digestible and functional.

—Terri Watkins, CMO, Spinfrogs

Rick and Michele take a complex topic and break it down into easily snackable pieces that apply to my business and that of our clients.

—Elliot Strunk, Ringleader, Fifth Letter

Very relevant to our current business challenges.

—Danielle Lamphier, Associate VP Health & Wellness, Wake Forest Baptist Health

This stuff is game-changing!

—Fay Horwitt, CEO HUSTLE Winston-Salem

As a physician, understanding behavioral economics is critical to creating context and programs that will result in improving people’s health, especially as we move toward value-based payment model.

—Bill Satterwhite MD, Chief Health & Wellness, Wake Forest Baptist Health

If you have ever wondered why your customers make the choices they do or don't, this workshop is for you! Fantastic discovery into the world of Behavior Economics. Michele and Rick helped navigate our group to new insights into behavior with a fun
and jam-packed session.

—Eric Rauschenberg, Director of Marketing, Carswell Distributing

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