Eternal Sunshine of the Spotless Mind

null

Eternal Sunshine of
the Spotless Mind

Great CEOs see the benefit of being understood.

- Harvard Business Review

Behavioral Economics

Choice Architecture – Designing for Better Results

By Rick Leander | April 12, 2018

‘Game-changing’ ‘Provocative’ ‘Useful’ This is the feedback we hear when introducing the concept of behavioral economics (BE) to strategic leaders…

Read More
Credit Unions Members

Learn To Positively Impact Consumers

By Rick Leander | March 29, 2018

  Understood Connections just conducted our first open workshop for 2018, and the experience for both the participants and the…

Read More
Friction behavioral economics

Behavioral Economics And Friction – A Little Dab Will Do Ya.

By Rick Leander | January 16, 2018

As an executive at some of the world’s largest banks, I spent most of my career working aggressively to get…

Read More
Behavioral Economics Framing Credit Union

Behavioral Economics Says People Are Easily Swayed – Want Proof?

By Rick Leander | January 15, 2018

Imagine the following scenario.  You are head of a team responsible for rolling out a new training program to prepare…

Read More
Credit Union Changes Behavioral Economics

Want to Change Behavior? Make it Simple.

By Rick Leander | January 9, 2018

A credit union was frustrated.  A significant number of their members had little to no savings.  To help, the CU…

Read More
Behavioral Economics

What is Behavioral Economics & Why You Need to Know About It

By Michele Wille | January 8, 2018

Simply put, behavioral economics (BE) looks at why we do or don’t do something, choose or don’t choose something, decide…

Read More
2017 Behavioral Economics

Top 5 Things We Learned About Behavioral Economics in 2017

By Rick Leander | December 29, 2017

2017 was a big year for Understood Connections and Behavioral Economics.  A lot of things happened, but here is our…

Read More
Behavioral Economics

You’re Using Behavioral Economics – And You Don’t Know It.

By Rick Leander | December 28, 2017

Recently we had an interaction with a credit union executive who was bothered by the notion of using behavioral economics…

Read More

We’re Not Perfect

By Rick Leander | December 14, 2017

We’re not perfect.   It wasn’t a surprise to us either, but we do feel a little dazed that we…

Read More

A Simple Way to Help Consumers Reduce Debt

By Rick Leander | October 2, 2017

The Federal Reserve reported household debt reached a new all time high of $12.7 trillion in the first quarter of…

Read More

Free Your Mind