Eternal Sunshine of the Spotless Mind


Eternal Sunshine of
the Spotless Mind

Great CEOs see the benefit of being understood.

- Harvard Business Review

Behavioral Economics

Choice Architecture – Designing for Better Results

By Rick Leander | April 12, 2018

‘Game-changing’ ‘Provocative’ ‘Useful’ This is the feedback we hear when introducing the concept of behavioral economics (BE) to strategic leaders…

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Credit Unions Members

Learn To Positively Impact Consumers

By Rick Leander | March 29, 2018

  Understood Connections just conducted our first open workshop for 2018, and the experience for both the participants and the…

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Friction behavioral economics

Behavioral Economics And Friction – A Little Dab Will Do Ya.

By Rick Leander | January 16, 2018

As an executive at some of the world’s largest banks, I spent most of my career working aggressively to get…

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Behavioral Economics Framing Credit Union

Behavioral Economics Says People Are Easily Swayed – Want Proof?

By Rick Leander | January 15, 2018

Imagine the following scenario.  You are head of a team responsible for rolling out a new training program to prepare…

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Credit Union Changes Behavioral Economics

Want to Change Behavior? Make it Simple.

By Rick Leander | January 9, 2018

A credit union was frustrated.  A significant number of their members had little to no savings.  To help, the CU…

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Behavioral Economics

What is Behavioral Economics & Why You Need to Know About It

By Michele Wille | January 8, 2018

Simply put, behavioral economics (BE) looks at why we do or don’t do something, choose or don’t choose something, decide…

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2017 Behavioral Economics

Top 5 Things We Learned About Behavioral Economics in 2017

By Rick Leander | December 29, 2017

2017 was a big year for Understood Connections and Behavioral Economics.  A lot of things happened, but here is our…

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Behavioral Economics

You’re Using Behavioral Economics – And You Don’t Know It.

By Rick Leander | December 28, 2017

Recently we had an interaction with a credit union executive who was bothered by the notion of using behavioral economics…

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We’re Not Perfect

By Rick Leander | December 14, 2017

We’re not perfect.   It wasn’t a surprise to us either, but we do feel a little dazed that we…

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A Simple Way to Help Consumers Reduce Debt

By Rick Leander | October 2, 2017

The Federal Reserve reported household debt reached a new all time high of $12.7 trillion in the first quarter of…

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