Eternal Sunshine of the Spotless Mind


Eternal Sunshine of
the Spotless Mind

Great CEOs see the benefit of being understood.

- Harvard Business Review

member tax refund

Rethinking Tax Refunds

By Rick Leander | July 19, 2018

Did you know the tax refund check is the largest income “windfall” for many households?  Every spring this money shows…

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Behavioral Economics At Work

Behavioral Economics at Work

By Rick Leander | June 28, 2018

If you want to encourage smart behaviors, make the smart thing easy to do.  That is one of the messages…

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Credit Unions Behavioral Economics

Connected Credit Unions

By Rick Leander | June 14, 2018

We just returned impressed from a 1 ½ day behavioral economics workshop co-sponsored by our friends at Callahan & Associates.…

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Behavioral Economics

Reminders – Simple and Powerful

By Rick Leander | May 24, 2018

It’s a question that has bugged economists and social scientists for generations – why so often do people fail to…

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Behavioral Economics

Behavioral Economics – Its Complicated

By Rick Leander | May 10, 2018

At a recent workshop, we discussed a behavioral economics experiment that showed how stressing the positive or negative aspects of…

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Behavioral Economics Credit Unions

Consumer Engagement – You Don’t Need a Diamond Ring

By Rick Leander | April 27, 2018

Many of the executives we talk to are searching for ways to build stronger relationships with their customers. Their research…

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Behavioral Economics

Choice Architecture – Designing for Better Results

By Rick Leander | April 12, 2018

‘Game-changing’ ‘Provocative’ ‘Useful’ This is the feedback we hear when introducing the concept of behavioral economics (BE) to strategic leaders…

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Credit Unions Members

Learn To Positively Impact Consumers

By Rick Leander | March 29, 2018

  Understood Connections just conducted our first open workshop for 2018, and the experience for both the participants and the…

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Friction behavioral economics

Behavioral Economics And Friction – A Little Dab Will Do Ya.

By Rick Leander | January 16, 2018

As an executive at some of the world’s largest banks, I spent most of my career working aggressively to get…

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Behavioral Economics Framing Credit Union

Behavioral Economics Says People Are Easily Swayed – Want Proof?

By Rick Leander | January 15, 2018

Imagine the following scenario.  You are head of a team responsible for rolling out a new training program to prepare…

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