We are surrounded by cues that signal appropriate behavior in a context. Check out this short video to help you understand more.
Every product, service and process has a design. Are you aware of your choice architecture? Watch this short video to understand more.
Sunk Cost Fallacy
This bias is all about money. Check out this short video that explains it so you can understand more.
Often misstated as fear of losing something, this behavioral bias means something else. Check out this short video that explains it so you can understand more.
When faced with a decision, we will search for information to help us and we often use an anchor. Check out this short video that explains it so you can understand more.
Availability bias is a mental shortcut we use when making a decision. Check out this short video that explains it so you can understand more.
Defaults are a powerful tool in choice architecture. Check out this short video that explains them so you can understand more.
A Fresh Idea About Tax Season
The news has been full of conversation around taxes with the promise of big tax cuts and increased tax refunds for lower and medium income families. All this attention on taxes should have financial institutions thinking: how do we encourage people to save rather than spend those refunds?
Top 5 Things We Learned About Behavioral Economics in 2017
2017 was a big year for Understood Connections and behavioral economics. Insights were revealed, changes took place,and prizes were awarded. Here are the top 5 things we learned.