Decisions are made every day, but how? Surprisingly, people are not as rational or predictable as Mr. Spock. Instead, people often act like Homer Simpson relying on emotions, hunches or intuition. This can result in negative repercussions that can last a lifetime.
In walks behavioral economics (BE). Unlike traditional economics, which assumes decisions are made sensibly and logically, BE shows how people make decisions in real life when faced with choices.
Understood Connections can break down those decision-making processes used by your employees and customers by applying behavioral economics so that you can better understand and guide the decisions being made. All of this is done to drive positive change through your products, services and organization.