Where's the phone? Right in front of your eyes!

Did You Find It?

Now that you see it, it’s hard to unsee, right? So obvious, but then again - the pattern is so similar it’s easy to understand why our eyes and brains were fooled.

Vision is our best system; we use it all the time and trust it implicitly. Our brains think if I see it, or don’t see it as the case may be, then it must be true. If our most reliable system can be tricked, imagine the other mistakes we make when we are sure of the outcome.

This is the basis for the study in behavioral economics. It asks why do we think, act, decide the way we do, and can we see the patterns after we recognize they exist. 

Simple answer: yes.

Understanding Behavioral Economics: the truth about decision making workshop will connect you with insights to adjust your messaging, pricing, and customer experience environment to be more effective. Get practical and actionable tools, tips and techniques you can apply to your organization for better business results.

Join other innovators and thought leaders

February 12, 2018
HQ Greensboro
Greensboro, NC
9:00a.m. - 4:00p.m.

Register before January 15, 2018 and get $100 off the regular price. Use promo code 100OFF during check out.
Get an additional 10% discount for not-for-profits, entrepreneurs and companies with 5 or fewer employees.
Use promo code 10FORHUGS during check out.