Upcoming Workshops

Behavioral Economics Workshops throughout the year.

Upcoming Events

There are no upcoming events at this time.

Very relevant to our current business challenges.

—Danielle Lamphier, Associate VP Health & Wellness, Wake Forest Baptist Health

This stuff is game-changing!

—Fay Horwitt, CEO HUSTLE Winston-Salem

This was so well presented and your enthusiasm and knowledge of the subject made the day fly by and well worth it.

—BE Workshop Attendee

Awesome way of reframing what we think we know about marketing.

—BE Workshop Attendee
Callahan and Associates + Understood Connections
Callahan & Associates and Understood Connections Announce New Behavioral Economic Workshop for Credit Unions & CUSOs

PRESS RELEASE

Callahan & Associates and Understood Connections Announce New Behavioral Economic Workshop for Credit Unions & CUSOs

Washington, DC — Callahan & Associates and Understood Connections are excited to announce the first in a series of behavioral economics workshops for credit unions and CUSOs that directly serve credit union members. The inaugural event will be hosted in Washington, DC on June 5 and 6, 2018.

The workshop, Understanding Behavioral Economics: the truth about decision making, will connect industry management with behavioral economic (BE) insights on messaging, pricing, and the member experience to be more effective in serving their credit union member/owners.

“For too long, companies have used insights gained from the study of behavioral economics to influence consumers to act in ways to benefit the corporation, not the consumer,” said Alix Patterson, Partner at Callahan & Associates. “We are thrilled to partner with Understood Connections who turns that dynamic on its head. They help credit unions apply the concepts of BE to help credit union members make choices that benefit THEM.”

Attendees will come away with practical and actionable tools to apply to their organization for better results that benefit the members and their credit union. Hands-on projects are interspersed throughout the 1.5 day workshop so that credit union executives can work with each other to bring new ideas and tangible outcomes back to their institution.

“Behavioral economics deals with issues like friction, as well as defaults, framing, and loss aversion. These supposedly irrelevant factors have a huge impact on the way we analyze choices, make decisions and behave,” said Rick Leander, Understood Connections Co-founder.

“Those factors can be designed in such a way to create an environment that nudges members towards a beneficial decision. It’s known as choice architecture, and it’s an exciting way to influence for good,” said Michele Wille, Understood Connection Co-founder.

Registration is limited to just 24 attendees to create an intimate and hands-on workshop. More information can be found online at www.callahan.com/BEWorkshop.

Callahan & Associates As Featured In

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Who Should Attend

While there is value in learning the concepts and practices of behavioral economics across the credit union, we recommend these roles register to join us. If you work outside of one of these functions, and are interested in attending, that's okay too!

HR

Apply these principles to influence employees to act in their best interest – for example contributing to their 401(k) or participating in wellness programs.

Contact Center

Use these principles to guide agents and members to be more efficient in how they talk to members, and handle business via your phone channels.

Marketing

Learn how consumers can be influenced to participate in financial wellness initiatives, how to position your products and services to appeal to consumers.

Product Teams (lending, payments, deposits)

BE techniques will help you design product features that appeal to consumers way to processing choices.

Foundation of Behavioral Economics Topics

Once you understand the different concepts, we will provide a framework that participants can use to put all this powerful intelligence to good use. Hands-on projects are interspersed throughout the workshop so that credit union executives can work with each other to bring new ideas and tangible outcomes back to their institution.

Topic One
Decision Making (Anchoring, Framing, and Choice Architecture)
Topic Three
Power Hour (Social Norms, Social Contract, Reciprocity & Defaults)
Topic Two
Application: How the Account Opening Process Can Increase Savings
Topic Two
Not an Oxymoron (Nudging, Creating Environments, Testing)
Topic Three
Newton was Right (Friction, Status Quo, Loss Aversion, Hyperbolic Discounting)

Meet the Team

Rick Leander

Rick Leander, Workshop Presenter

Co-Founder and Development Director, Understood Connections

Rick Leander has 30 plus years in the financial services space, running businesses for some of the largest financial services firms in New York, Tokyo and London. 10 years ago he transitioned to the credit union movement where he found a business model more respectful of the consumer.  In a variety of roles he has worked with some of the leading Behavioral Economics experts in the US and Europe, focusing on using BE to improve the business results of his companies and the financial well-being of employees and consumers.  Now he has created a firm heavily focused on bringing the science of behavioral economics to the credit union Industry. Connect With Rick On Linkedin

 

Michele Wille

Michele Wille, Workshop Presenter

Co-Founder and Creative Director, Understood Connections

Michele Wille is Co-founder and Creative Director for Understood Connections (UC), a behavioral insights consultancy.  UC  teaches credit unions how to leverage the science of behavioral economics to better connect with their members and employees.  Michele has over three decades of media experience, ranging from video production in live and studio formats, launching video capabilities in marketing departments, and leading communication teams and efforts through written word, presentations, photography and graphics.  Connect With Michele On Linkedin

 

Alix Patterson

Alix Patterson, Workshop Host

Partner, Callahan & Associates

Alix Patterson is a partner at Callahan & Associates and oversees the firm’s Client Success Unit as well as serves on Callahan’s Board of Directors. She is a lifelong credit union member and has more than 17 years of credit union industry experience. Alix has a keen ability to “see the story” within the data and has a firm grasp on the numbers credit unions need to make important decisions. She is talented at pinpointing strategic patterns and applying her data-grounded insights at both micro and macro levels to guide credit unions’ success. Alix is an accomplished presenter across multiple channels including industry conferences, moderating strategic planning sessions, facilitating Callahan Roundtables, and hosting webinar events.  Connect With Alix On Linkedin

 

What Workshop Attendees Are Saying

Our BE workshops are powerful, engaging, informative and game changing for your business. But don't just take it from us . . . listen to what our BE workshop students are saying.

If you are wanting to better connect and understand your clients, you want this workshop! Excellent information with examples of how to use it makes the content digestible and functional.

—Terri Watkins, CMO, Spinfrogs

Rick and Michele take a complex topic and break it down into easily snackable pieces that apply to my business and that of our clients.

—Elliot Strunk, Ringleader, Fifth Letter

Very relevant to our current business challenges.

—Danielle Lamphier, Associate VP Health & Wellness, Wake Forest Baptist Health

This stuff is game-changing!

—Fay Horwitt, CEO HUSTLE Winston-Salem

As a physician, understanding behavioral economics is critical to creating context and programs that will result in improving people’s health, especially as we move toward value-based payment model.

—Bill Satterwhite MD, Chief Health & Wellness, Wake Forest Baptist Health

If you have ever wondered why your customers make the choices they do or don't, this workshop is for you! Fantastic discovery into the world of Behavior Economics. Michele and Rick helped navigate our group to new insights into behavior with a fun
and jam-packed session.

—Eric Rauschenberg, Director of Marketing, Carswell Distributing